Christmas present levels of thinking

1. There are those who buy gifts that they (the giver) like without much thought for the recipient.
2. There are those who buy gifts that they like but think the recipient may also appreciate.
3. There are those who put themselves in the mind of the recipient and buy that they think they will want or need.
4. There are those who figure out a gift that may inspire, delight or bring real happiness to the recipient.


Level zero are those who buy $ vouchers from department stores.



FG